Stop your social share buttons from tracking your visitors and slowing your page speeds
Most social media plugins are not good for your website's performance or visitors' security. There's an easy way to implement a clean, secure solution.
Being a firm that improves search engine optimization, we understand websites need to publish their articles and content on social media platforms. Social share buttons are the most common tool used to facilitate content distribution.
It's an important function for content creation, but there's a big problem with how most sites implement social shares: they're unsecure and make page loads slower.
Being a firm that improves performance and security, this is a common problem we fix. Some are worse than others, but the majority of share plugins track your visitors and hurt page speeds.
Most plugins nefariously take the data about the web page and instead of sending it to the social media's share URL, they send it to their own tracking platform to collect data. They then forward it to the social media platform for the share.
Website owners usually aren't aware that they're complicit in providing their website visitors' data to a third party. Worse, most website administrators aren't technical enough to understand this because plugins to them are a mysterious black box.
The other performance issue involves the loading of the social icons. Typically these are an image file, like PNG or JPG, and for each one, another network request is made. There's ways to optimize this, but most plugins give little care to performance.
A simple solution is to render the icons using SVG. The browser instantly renders these icons and avoids the multiple image loads.
All of the security and performance gain is traded for a few extra lines of CSS.