Grow Your Business with Content Marketing

By Steven Krohn · August 11, 2017

Are you wondering how you can grow your business with content marketing? When you produce high-quality content, give your audience a gift worth appreciating. Content marketing is the fuel that can propel your business to the sky. Here are the ways content marketing will grow your business.


A blog provides the most important step in establishing an effective content marketing strategy. Blogs are search engine friendly. They are also easily shareable on social media. Writing blog posts that are relevant to your services or products will support your sales. Consider linking your product pages within each blog post.

The articles that you create should be informative and should not necessarily mention specific products. This will allow you to provide valuable information for your target audience. It also helps you establish brand authority.

Increase the Quantity of Your Content

The Content Marketing Institute released an interesting report in 2015. It studied budgets, benchmarks and trends for business content marketing in South America. More than 70% of business marketers increased the amount of content produced compared to just twelve months earlier.

Although content quantity is emphasized, avoid creating new content just to increase your numbers. It’s critical that your marketing content adds value to your targeted audience.

Drive Traffic With SEO

To grow your business, you should always attempt to maximize the “online traffic” (views) to your website. This can be achieved by optimizing your website for search engines.

Several studies have indicated that your online traffic will increase by over 50% when you appear on the first page of search engine results. This number drops dramatically to an unacceptable 4% when located on the 5th page of a search.

To grow your business with content marketing, your goal should always be to land on the first page of any search result. You may also consider hiring an experienced online marketing company, or individual, to grow your business with SEO.

They will help to:

· Analyze your competitors

· Identify keywords or phrases that you would like to be ranked for

· Drive your website to search engines using various techniques

· Optimize site titles and meta-tags

· Optimize your text and content

Without SEO, a business has no chance to be favorably ranked in any search result. Although you can eventually rank for certain keywords, optimizing your website is the best method and strategy to be ranked as high as possible. It is among the most effective ways to grow your business.

One key advantage of SEO is that it generates organic traffic. When you write a superb blog post, you have a much better chance of ranking on the first page of a search. When ranked on the first page, your traffic will consistently grow on a daily basis.  SEO, most often, produces a nice ROI when it is managed properly.

Integrate Your Content Marketing with Other Strategies

Content marketing is a very significant element of a business’s growth strategy. You should consider combining additional methods with content marketing to achieve synergistic results.

If you’re using SEO, ensure that the content on your site is tagged properly and includes the appropriate keyword(s) or phrases.  When your marketing strategies are integrated properly, you will see overall business growth.

Guides and eBooks

Creating eBooks will help grow your business when used in conjunction with content marketing. This specifically helps to establish a loyal following with your fans and reader(s).  A best practice is to ask them to provide an email address before making your eBook available.  When you have established an extensive email list, use it to invite subscribers to learn more about your business. You have just created your target list!

The strategies demonstrate how content marketing will produce the explosive business growth you should expect.  You can also grow a client base and generate additional leads every month. Studies show that most customers take their time to research a brand or product before deciding to buy. Potential customers will have the time to get to know more about your brand while you are building authority by using content marketing.