Krohn Media https://krohn.media Home of Steven Krohn - Social Media Influencer Fri, 10 May 2019 12:47:02 +0000 en-US hourly 1 https://wordpress.org/?v=5.2.2 https://krohn.media/wp-content/uploads/2018/06/cropped-512-krohn.media_-32x32.jpg Krohn Media https://krohn.media 32 32 [ANN] Krohn Media Partners With All Right Medical Services https://krohn.media/krohn-media-all-right-medical-services/#utm_source=rss&utm_medium=rss Wed, 08 May 2019 20:40:54 +0000 https://krohn.media/?p=1531 [ANN]  Krohn Media is excited to announce that we have partnered with All Right Medical Services  @AllRightMedical to provide the most effective results-producing marketing service for Medical Practices and Hospitals available anywhere! Improve Your Bottom Line.   Taking Care Of Your Bottom Line So you can take care of your Patients!   We partner with […]

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[ANN]  Krohn Media is excited to announce that we have partnered with All Right Medical Services  @AllRightMedical to provide the most effective results-producing marketing service for Medical Practices and Hospitals available anywhere! Improve Your Bottom Line.

 

Taking Care Of Your Bottom Line

So you can take care of your Patients!

 

We partner with the best in the industry to provide our clients with the best resources available to meet the needs of organizations and the patients they serve.

 

Website Audits:

Is your website secure, compliant and does it do enough to protect patients information and access to the data you keep?

Healthcare organizations are tasked with a tremendous responsibility of protecting patient data and access to their records.  Your website is typically the weakest link to the data itself and most don’t realize it.

We can help you with peace of mind with a simple annual audit of your website that will provide you a comprehensive report outlining the issues and recommended fixes for your web development team to ensure that you are doing everything to protect the data and maintain compliance.

We provide a deep dive review for one low price.

 

Revenue Cycle:

Revenue Cycle Management is more complex today than in any other time in the Healthcare Industry’s history.

Are you getting all the money you are entitled to from the payers?

How do you know?  Since 2015 over 90 % of the organizations we have engaged with were NOT getting reimbursed properly. Don’t leave money on the table! Our auditing service provides a comprehensive review of encounters, process, and reimbursements by the payers to ensure you are maximizing your revenue stream.

 

We look forward to serving you.

 

Contact Us Today at:  (682) 593-3430

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Millennials and Healthcare – What You Need to Know https://krohn.media/millennials-healthcare/#utm_source=rss&utm_medium=rss https://krohn.media/millennials-healthcare/#comments Thu, 28 Mar 2019 02:05:58 +0000 https://krohn.media/?p=1478 Millennials — that generation born between 1981 and 1996 — get blamed for “killing” a lot of traditional businesses. Restaurants, paper napkins — they’re even being blamed for hurting the diamond industry. Suffice it to say, that this is a generation that can enact some serious change, so healthcare professionals need to be paying attention […]

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Millennials — that generation born between 1981 and 1996 — get blamed for “killing” a lot of traditional businesses. Restaurants, paper napkins — they’re even being blamed for hurting the diamond industry. Suffice it to say, that this is a generation that can enact some serious change, so healthcare professionals need to be paying attention to Millennials and healthcare.

What is the data saying about Millennials and healthcare trends? What do you need to know about to adapt your business for this generation of business-disrupters? Let’s find out.

1. They Expect Simplified Healthcare

The image of the always-online Millennial stretches to healthcare. They want to be able to book online, view health records online, and — where possible — have appointments online.

Millennials are twice as likely to be interested in the convenience of tele-health as baby boomers, according to the 2018 EBRI/Greenwald & Associates Consumer Engagement Health Care Survey (CEHCS). Remote healthcare is increasingly becoming a priority for most Millennials, and it’s up to healthcare providers to keep up.  This is a big deal when it comes to Millennials and healthcare.

2. Millennials and Healthcare Means More Diverse Patients

The Millennial generation is more diverse than its predecessors; an impressive 44.2% of Millennials are part of a minority race or ethnic group.  Millennials and healthcare are changing the landscape.

For most marketers this means “including more diverse faces in your website imagery”, but this is nowhere near enough (and is, arguably, obnoxious and dismissive). Multicultural marketing relies on understanding the differences and nuances of different generations within diverse groups. It involves culturally relevant campaigns, trust building, and deeper insight than just “here’s a photo with more than just two types of people in it.”  You must address Millennials and healthcare.

3. Expect People Who’ve Done Their Research

Millennials are empowered to make better buying decisions like no other generation before them, thanks to the Internet. They are ready, willing, and able to look up details, reviews, pricing information and product comparisons before parting with their hard-earned, under-paid cash.

And you better believe this goes for Millennials and healthcare.

51% of Millennials research the quality or rating for a doctor or hospital, compared to (34% Gen X and 31% Baby Boomer). They’re nearly twice as likely to use some form of online health cost-tracking tool.

4. You Should Care About PR – Millennials Do

Reviews, review sites, and review solicitations are becoming ubiquitous online, and for good reason — people like to see what others are saying before they make a purchase.

Nearly half of all Millennials have researched  healthcare providers; most of those put great emphasis on reviews that they find in their search. Up to three quarters of consumers claim to trust online reviews as much as personal recommendations from friends and family. With Millennials specifically, that number jumps up to 88%.  Pay attention to your healthcare marketing strategies.

5. They Increasingly Prefer The Urgent Care Model

Urgent care centers and walk-in clinics are fast becoming favorites of Millennials and healthcare. 34% of Millennials prefer healthcare from a retail clinic, while 25% prefer urgent care.

It’s not hard to see why. The hours are flexible, you don’t need to call ahead, and you’re usually done in less than 30 minutes.

Does that mean you need to start turning into an urgent care center? Of course not. But it does mean you could start to incorporate some of the practices, policies and procedures of those facilities for convenience sake.

6. They Don’t Always Have a Primary Care Physician

85% of Baby Boomers have a Primary Care Physician. That number drops to 78% for Gen Xers, and falls further still to 66% for Millennials. This makes sense considering the growing preference for an urgent care model.

Much like the urgent care model, that’s not to say primary care providers are on the way out.  Another interesting thing about millennials is that they understand that doctors need patients as much as patients need doctors — they want the fact they’re giving their time to a specific doctor to be respected.

Millennials who feel their PCP cares about them and values their time and presence are more likely to stick with one PCP than to continue shopping around.

But here’s the thing — every patient of every age likes to feel like their needs are at the front of their healthcare provider’s thoughts. So while this is a tactic that’s shown to be especially effective for millennials, it won’t go to waste on the rest of your patients.

Adaptation is essential when it comes to Millennials and healthcare.

 

If you need help with your healthcare marketing strategies and efforts, don’t hesitate to contact us.

We will customize a campaign that will work for YOUR needs and produce a very healthy ROI – guaranteed!

Schedule Your Complimentary Strategy Call Today

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Marketing Ethics In Healthcare – What You Should Know! https://krohn.media/marketing-ethics-healthcare/#utm_source=rss&utm_medium=rss https://krohn.media/marketing-ethics-healthcare/#comments Wed, 13 Mar 2019 23:56:22 +0000 https://krohn.media/?p=1462 Marketing ethics in healthcare have been a topic of hot debate for years. Should healthcare organizations, hospitals and practices spend large amounts of advertising dollars to attract patients? Shouldn’t they rely on patients naturally drifting towards quality health care organizations? Today’s rapidly changing world of healthcare has made marketing a requirement and not a choice. […]

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Marketing ethics in healthcare have been a topic of hot debate for years. Should healthcare organizations, hospitals and practices spend large amounts of advertising dollars to attract patients? Shouldn’t they rely on patients naturally drifting towards quality health care organizations?

Today’s rapidly changing world of healthcare has made marketing a requirement and not a choice. It’s not a debate if you wish to succeed in building your practice.  Patients no longer simply choose the closest hospital or practice as a matter of course. Gone are the days when a physician referral guaranteed appointments.

Today is the age of marketing ethics in healthcare.

Still, we struggle — should we be trying to convince patients to come to us? Isn’t it unethical to use marketing methods to lure them in? Let’s take a look at marketing ethics in healthcare, and how marketing can actually benefit patients.

Advertising & Marketing Ethics In Healthcare

Firstly, where does this idea that marketing healthcare is unethical come from?

For that, we have to go all the way back to 1847. The American Medical Association unveiled its first code of marketing ethics. It included the following:

“It is derogatory to the dignity of the profession, to resort to public advertisements or private cards or handbills, inviting the attention of individuals affected with particular diseases; publicly offering advice and medicine to the poor gratis, or promising radical cures or to publish cases and operations in the daily prints or suffer such publications to be made; to invite laymen to be present at operations; to boast of cures and remedies; to adduce certificates of skill and success; or to perform any other similar acts.

These are the ordinary practices of empirics, and are highly reprehensible in a regular physician.”

We have to realize that this was a time when snake oil salesmen were touting their “miracle cures”. The AMA was trying to disassociate true physicians from these uneducated and often fraudulent quacks as much as possible.

It was a hundred years before an actual ban was put in place, in 1947. The AMA faced many issues with physicians promoting certain pharmaceutical and everyday products—one example being cigarettes. These restrictions were lifted by the AMA in 1957 to allow for “softer” tactics such as networking and physician referral building.

The Shift In Ethical Business Standards In Healthcare

The business of healthcare shifted in the 1970s, presenting major obstacles for medical ethics in healthcare. Patients stopped being primarily physician referred, and instead began to choose healthcare based on preferences.

The 1970s saw the rise of public relations departments amongst large provider organizations and hospitals. Informal promotions, such as sponsored seminars and community events, also saw a drastic increase. Even with these tactics, few organizations found ways to utilize marketing to gain recognition amongst their local communities.

Then in 1980 the Federal Trade Commission ruled that the AMA’s ban was effectively restricting trade in the medical field. Today, pharmaceuticals are still tightly controlled when it comes to marketing, while physician boards continue to provide ethical standards for marketing hospitals and practices.

It is much easier for healthcare organizations to leverage traditional and digital marketing and advertising platforms available today than ever before. In other words, they practice marketing ethics in healthcare.

Medicine Is a Profession – Healthcare Is a Business

This might seem controversial to some, but a fear of marketing ethics in healthcare actually stands in the way of helping patients get the care they need.

Online searches are the dominant tool for most people looking for healthcare. It’s just a fact that if prospective patients can’t find you online, they’ll just move on. You can also rule out referrals altogether if you’re not actively campaigning to build brand recognition online.  That takes a high degree of marketing ethics in healthcare.

Not only will patients move on to different organizations, they might not get the proper care if you are not presented in the appropriate manner. If you offer great care — and of course you do — don’t you owe it to your patients to help them stay educated and confident that your organization is the right choice?

We say again:

Medicine is a profession!

Healthcare is a business!

You and your team deserve to be known in your community, while prospective patients deserve to know there’s quality healthcare out there for them. Even if you are physician referred, patients will likely search for your organization online first to feel confident that you are the right choice for their healthcare needs.

You owe it to yourself and your patients to provide accurate information and marketing that guides them to the best choice. In other words take the time to show marketing ethics in healthcare.

Marketing Ethics In Healthcare

After all this, are you still worried about ethics in marketing your organization? Here are some specific guidelines recommended and/or enforced among most physician groups worldwide.

  • Adhere to all marketing and advertising guidelines set forth by your medical boards.
  • Ensure you remain HIPAA compliant and cover all legal bases when using actual patient information.
  • If you can’t prove it, don’t say it.
  • If you can’t deliver it, don’t promise it.
  • Don’t build yourself up by tearing others down. Prove your value through your own expertise and skill.

These are just a few of the common guidelines we see and follow as our own marketing ethics in healthcare.

 

If you need help in your healthcare marketing strategies and efforts, don’t hesitate to contact us.

We will customize a campaign that will work for YOUR needs and produce a very healthy ROI – guaranteed!

Schedule Your Complimentary Strategy Call Today

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10 Healthcare Marketing Myths – Don’t Ruin Your Business! https://krohn.media/10-healthcare-marketing-myths/#utm_source=rss&utm_medium=rss https://krohn.media/10-healthcare-marketing-myths/#comments Tue, 05 Mar 2019 02:49:37 +0000 https://krohn.media/?p=1437 Every day we hear lots of healthcare marketing myths being thrown around. Some of these myths can interfere with your marketing, while others make it hard to see any return on investment. In either case, holding onto these beliefs is sabotaging your business. So, let’s get Myth-Busting:   1.  “I Have Enough Patients, I Don’t […]

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Every day we hear lots of healthcare marketing myths being thrown around. Some of these myths can interfere with your marketing, while others make it hard to see any return on investment. In either case, holding onto these beliefs is sabotaging your business.

So, let’s get Myth-Busting:

 

1.  “I Have Enough Patients, I Don’t Need Marketing”

It’s great to hear you’re doing well at the moment! You’ve probably had a steady flow of patients for a while now — maybe several years or more. Surely that’ll just stay the same, right?

No-one will ever switch doctors, right …?

There are so many ways to lose patients — many of them out of your control. They might move out of town. They might change their insurance provider. The referring doctors you’ve relied on for so long might go out of business or will make new referral partnerships with another practice.

Doing well now doesn’t mean doing well tomorrow.  This is one of many big healthcare marketing myths.

 

2.  “Healthcare Marketing Isn’t Ethical”

There’s an ounce of truth to this — some medical marketing isn’t ethical. Examples are marketing companies that make promises they can’t  keep or they make ridiculous and baseless claims, etc.

These are unethical in any business. Healthcare marketing is designed to center around patients and letting them know you’re available, have the skills, tools and knowledge to treat them well when they fall ill. There’s nothing unethical in letting people know you are fully qualified and interested in providing them with healthcare when they need it.  Thus, this is easily addressed as one of the healthcare marketing myths.

 

3.  “We Get Enough Referrals, We Don’t Need Marketing”

Hospitals and practices routinely overestimate their influence in the community. You live and breathe your business, and deal with patients who are obviously aware of you — but do they truly represent the larger community?

Even if they do, awareness doesn’t always translate to interest. They might go to a hospital for an emergency, but who are they calling for an ambulance?  Do they know they can call a hospital directly for that?

Advertising is a must if you expect people to know about your services. After all, you want patients to choose your medical practice over another every time.  Be aware of the ongoing healthcare marketing myths.

 

4.  “It’s Too Expensive to Advertise”

Marketing, done properly, is supposed to make money, NOT lose money!  If your marketing is going nowhere, it’s time to reassess those marketing efforts, not eliminate them completely. The proper investment in your marketing strategies will return a very real and very large ROI.

 

5.  “I Wouldn’t Click on That Ad, So Don’t Use It”

While you obviously have input on your brand and advertising, keep in mind a very simple concept:

You are not your target audience!  This is yet another one of the bigger healthcare marketing myths.

That’s something every marketing professional has to keep in front of their mind. Base your decisions on REAL data metrics, and not on how you personally feel about it. When the demographic analytics suggest a certain marketing strategy, it’s always best to trust the data rather than assuming your personal feeling is most relevant.

 

6.  “Nobody Clicks on Paid Advertisements for Doctors”

Similar to the above; you might think nobody clicks on paid advertisement because you don’t.  But plenty of people do. We have the data to prove it and it’s the quickest way to get more patients.

Once again, the real data proves many times over that paid advertising WORKS!

 

7.  “My Website Should Be About Education”

Education is very important. Educating people with your site is the cornerstone of “Content Marketing” for SEO (search engine optimization) purposes.

Education should be reserved for a Blog on your site.   Keep educational pages accessible on “treatment pages” so as to not cause confusion of the essentials.  People want to know what services you offer, where you are, and how to get in touch with your practice.

All other considerations are secondary and all should work toward making things easy for everyone who visits your site.

 

8.  “I Have New Equipment I Have to Advertise”

Medical professionals love getting their hands on the latest technology — we all do really! But ask yourself if that technology is something that the patients will care about?  Patients want to know how you will help them.  Does your new equipment help them answer that question?

For example, a new X-Ray machine that processes images faster probably isn’t worth shouting about – but a new X-Ray machine that has higher resolution, with finer details to help diagnosis problems earlier? That, patients will care about.

 

9.  “We Already Market Online Using Social Media”

Great, you’re on social media! So many people miss this step. But digital advertising goes well beyond social media posts. You are not going to build a huge audience around your Facebook posts, especially with current algorithms favoring friends and family.  Even with a large audience, you’re not likely to obtain new patients, but rather just retain current clients (a valuable thing to do, but extremely limited.)

It’s highly recommended that you use paid Social Media Ads. They produce far better reach than your organic posts while you can get very specific with targeting efforts. Using paid Social Media Ads synergistically with your other digital marketing strategy will work wonders.  You will be surprised at how well this works! Thus debunking another of healthcare marketing myths.

 

10.  “Marketing Doesn’t Work – I’m Not Receiving Calls”

Like with the unethical advertising point, there’s certainly a kernel of truth here. Increased phone calls are an important metric to see how well your advertising efforts are going.

However, before jumping to conclusions, be sure to check the real, hard data. Are you actually not getting more phone calls, or are you simply not noticing them?  Are you tracking how people found you to call in the first place? “May I ask how you heard about us?” should always be a question you ask any new patient.

Also keep in mind long-term value marketing for your branding; not every single piece needs to bring a new person through the door. Keep a long term view during the process.

What is the single worst thing you can do?  Give up marketing because you don’t think it’s working.  You must assess the data and metrics, alter your direction when needed, but DO NOT eliminate your advertising budget!

 

If you need help in your healthcare marketing strategies and efforts, don’t hesitate to contact us. 

 

We will customize a campaign that will work for YOUR needs and produce a very healthy ROI – guaranteed!

Schedule Your Complimentary Strategy Call Today

 

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Healthcare Marketing Strategies – What To Do Next? https://krohn.media/healthcare-marketing-strategies/#utm_source=rss&utm_medium=rss https://krohn.media/healthcare-marketing-strategies/#comments Mon, 25 Feb 2019 01:53:47 +0000 https://krohn.media/?p=1417 Thanks to digital technologies, healthcare marketing strategies are rapidly changing. Unfortunately, when you are absorbed in the world of practicing healthcare, it’s tough to know what’s going on in the marketing world of healthcare.  Change is so rapid that strategies from less than ten years ago can now hurt your marketing efforts—while many other tried and true […]

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Thanks to digital technologies, healthcare marketing strategies are rapidly changing. Unfortunately, when you are absorbed in the world of practicing healthcare, it’s tough to know what’s going on in the marketing world of healthcare.  Change is so rapid that strategies from less than ten years ago can now hurt your marketing efforts—while many other tried and true methods continue to bring success for many practices, hospitals, and organizations.

To help you navigate these ins and outs, we’ve put together a handy list of suggestions for you to try out.

 

Are You Just Starting Healthcare Marketing Strategies?

Certain healthcare marketing strategies take time to build out; this is true for all businesses, the healthcare industry is not exempt. Know upfront that building your brand and/or becoming known in the community is not going to be easy or fast. Reaching high search engine rankings organically is a long game — but you need patients now!

Here are some ways to get traffic flowing quickly:

  • Use a landing page for Direct Digital Marketing as you build out a full website.
  • Use paid targeted advertising on Google, Bing, Yahoo and more to reach prospective patients.
  • Claim your business on local directories such as “Google My Business” and Yelp
  • Gather reviews from satisfied patients to establish your organization on various review sites.

 

Do You Already Have An Online Presence?

You can build up an online presence organically using various methods.  Two are:

  • SEO (Search Engine Optimization): getting your healthcare organization to rank at the top of Google’s results. This is done largely through your website’s content. You can never have enough content!
  • Social Media SEO: building a digital presence by posting on Social Media sites like Facebook, LinkedIn and Twitter to name a few.

Organic results will only get you so far. Should your competition improve its rankings, you’re less likely to attract new patients solely through organic results. The way to stay on top, even with good organic results, include:

  • Paid Advertising – with the help of an experienced marketing pro.
  • Traditional Media – such as print, television and radio, etc.
  • Invest in Staff Training – to ensure your front desk is actually converting phone calls to patients.

 

If You’re Largely Physician Referred?

Some organizations rely heavily on physician referred, direct-to-consumer marketing practices. This might not be your best bet early on,  however it WILL become a powerful tool.  Physician referral building strategies include:

  • Find creative ways to stay “top-of-mind” with your referring physicians and prospects. Be creative in making it personal to them, make sure they know that they are not just another income source.
  • You NEED a Website, period! Even if you have inquiries outside of referrals, most will implicitly review your Website before scheduling an appointment.  Healthcare marketing strategies start with a Website!
  • Engage with a physician liaison to maintain relationships and build new referral sources.

 

Are You Targeting a Younger Audience?

The younger demographic today is obviously tech-savvy and comfortable using technology to increase convenience. Fortunately, the steps used to attract this audience will benefit everyone. Some measures to consider no matter what stage your business is at.

  • Build a Website that is marketing-smart, easy-to-use, clean and modern.
  • Make it EASY to schedule appointments online.
  • Ask for patient reviews on popular review site
  • Use paid Social Media Advertising.

 

Are You Targeting an Older Audience?

Technology is used to target the “younger” audience while it seems obvious that “traditional” healthcare markeing strategies are a better fit for an “older” audience. This is the case — but only to a certain extent. You’d be surprised at how effective most modern strategies are with patients of all ages.

  • Develop traditional media marketing strategies (TV, radio, etc.) using demographic research; don’t try to guess what people are watching or listening to.
  • Use paid Social Media Advertising by targeting the age range and communities you serve.
  • FOCUS on your patient experience. Everyone, young and old, is tired of being treated like cattle in healthcare organizations. Make the experience of visiting you as painless from initially scheduling an office visit through attending the appointment.

 

Do You Already Have Enough Patients?

You DON’T!  You might think so now but cashflow issues are the kiss of death for all businesses. Just because you have plenty of patients now doesn’t mean the flow will never end. Don’t stop marketing your healthcare organization no matter what:

  • Optimize your Website using SEO practices to rank at the top of Google, Bing, etc.
  • Find a review automation system to automatically request reviews from happy patients.
  • Train your staff to follow best practices to ensure that calls are converting and patient volume remains steady.

Careful consideration of your healthcare marketing strategies is a must.

 

Do You Need More Patients In Your Medical Practice?

Schedule Your Complimentary Strategy Call Now

 

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Medical Marketing Strategies for 2019 https://krohn.media/medical-marketing-strategies-2019/#utm_source=rss&utm_medium=rss https://krohn.media/medical-marketing-strategies-2019/#comments Tue, 19 Feb 2019 03:14:37 +0000 https://krohn.media/?p=1393 In 2019, things are likely to dramatically change within the world of health care and medical marketing strategies.  Innovations like private equity acquisition, retailization in high demand and other fierce competition is beginning to emerge. It’s time to revamp your healthcare organization and treat it like a business entity. These 10 medical marketing strategies can […]

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In 2019, things are likely to dramatically change within the world of health care and medical marketing strategies.  Innovations like private equity acquisition, retailization in high demand and other fierce competition is beginning to emerge. It’s time to revamp your healthcare organization and treat it like a business entity.

These 10 medical marketing strategies can help you find and keep higher-paying cases. Using these strategies will allow you to thrive against the fierce competition you’ll face during 2019.

Review Your Current Medical Marketing Strategies:

First, you should check out how well your current medical marketing strategies are working. Don’t blindly rely on any processes that have not yielded any positive results! Measure and tweak the metrics that get you pointed in the right direction.

If you are currently doing your own marketing, ensure that your invested time, money and efforts are producing the results you expect. You should be results oriented by analyzing if your team is spending too much time on Social Media, over-relying on word of mouth marketing or they simply wait for more doctor referrals.

If you have hired a professional marketing company this is the time to demand data. Should they give you inconsistent ad copy, underperforming design and have no results to back it up, it’s time for you to find someone else who focuses on medical marketing strategies.

Change Your Message to be Customer Focused:

An excellent tip for you is to ensure that your message clearly articulates the benefit you provide your patients. Many organizations are overly focused on providing too much information without detailing what they can do for their customers.

Make sure that your message contains the information explaining why your business is the best choice compared to other organizations. Every form of content you provide should expressly explain that choice. Your Website, Digital Advertising, Social Media and all forms of medical marketing strategies should clearly state what you can do for the patient.

When you read your Ad copy, be sure to identify the unique benefits you have to offer. What can you expect to gain? Can you get back to work sooner? Recover faster? Live pain free?

Utilize Social Media Marketing:

You should seriously consider making Social Media a large part of your advertising budget. Most people depend on organic reach defined as a marketing strategy in which you don’t pay money for advertising. A large organic reach is a great thing , it simply is not the most effective way to get noticed.

Facebook is one of the most widely used Social Media platforms – by seniors and millennials alike. Build a business page and post for free but it is difficult to attract followers, thus you can expect very few followers to see your posts.

Be sure to treat Social Media like a paid advertising platform. Create a positive and powerful post that helps increase your brand recognition and clicks to your website. Always add images, text and videos that will reach the most people within your target demographic.

Retain Existing Customers In Your Medical Practice:

Most new or existing organizations will attempt to increase the flow of new patients. You should also laser focus on how you can retain existing clients. Most often it will cost more to acquire new patients than it will to maintain your current client base.

Acquiring new patients is only the beginning of your medical marketing strategies. It is extremely essential that you keep up with existing patients. Follow up with them all in order to remain on top of their minds. A simple strategy is to email monthly newsletters on new developments or topics within the practice.

Be Painfully Honest About Your Website Design:

Be honest with yourself about whether or not your website is delivering the message it was created for. Ask yourself tough questions regarding the customization and look of your website. Your primary purpose should be to “WOW” prospective patients, not just providing them with basic information.

It is not enough to compare your website with that of your competitors; you should also check if your website is up to date with current technology and innovation. If your website looks a bit archaic, your clients might not bother to check it out. They could feel that it is the same all over again.

Take Advantage of Facebook Live:

Facebook Live is an innovation that we’ve been learning more and more in the last couple of years. Sharing live videos on Facebook is an excellent way to help increase and improve brand recognition. With new algorithms such as “Friends and Family First,” your followers never see any carefully produced videos and edited recordings.

The algorithms on Facebook Live, prioritize videos. Followers are instantly notified about helpful information which will increase your viewership dramatically. Current and prospective patients might share this information, increasing brand awareness while helping you reach the community with useful health information.

Maximize Leverage of Existing Content:

More prominent healthcare organizations like hospitals and health systems usually create quality content that loses momentum after about a week. They post about it on Social Media, bank of a few “likes,” and move on the next piece of content.

However, existing content should serve a higher purpose. For instance, you can repurpose quality content for email purposes. You should create subscription form where interested applicants provide an email address and sign up for your newsletter. You can also repurpose beneficial information in paid advertisements.

Leverage eBooks and long form articles as Facebooks ads or even paid search depending on your medical marketing strategies.

Ask for Patient Referrals:

Restaurants, retail stores, boutiques, coffee shops, etc. and use this method. Healthcare organizations can seize this opportunity and ask for referrals also. Start by asking your patients to tell their friends and family of the high quality of your service. You can also refer them to online review sites to post their experience with your service.

Established organizations and companies looking to grow can adopt a simple and easy method. Reputation management systems help makes a process automatic. Happy patients will help spread the word online while the unhappy patients are given the opportunity to express their concerns.

Common among doctors and healthcare professionals is to gain recognition as a “thought leader” It doesn’t matter whether or not you wrote a book or were interviewed on television; you can earn fantastic recognition by sharing insightful information about specific topics. You need a good website, excellent medical marketing strategies and public relations, a camera and an active Social Media page.

Once you can share excellent content online, this is the first step to earn recognition and build your reputation. Add videos on topics and propose solutions through these videos. You will have much engagement through videos than you ever will with pictures and text.

Pick topics that are most important to your patients and those that your audience cares most about.

Improve Staff Training on Healthcare Marketing:

Most healthcare organizations are at their best making sure their team is polite; understand HIPAA, and stays organized. However, no matter how much you accomplish with advertisements and the like if your staffs are not trained well enough to help convert a call from a prospective then the efforts are wasted.

It takes more than an organized or friendly staff to help convert sales. Over the years in healthcare marketing, up to half the organizations fail because their teams lack the required professionalism and ability to make the “sale.”

Armed with the right information, professionalism, and counterarguments you’ll see a significant uptake in new patients.

 

Do you need more patients in your Medical Practice? 

 

Schedule Your Strategy Call Now

 

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Medical Practice Website – Top 10 Metrics To Track https://krohn.media/medical-practice-website-metrics/#utm_source=rss&utm_medium=rss Mon, 11 Feb 2019 01:42:18 +0000 https://krohn.media/?p=1373 The post Medical Practice Website – Top 10 Metrics To Track appeared first on Krohn Media .

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Digital marketing has become crucial to most organizations, as it has become an ingrained part of the modern consumer experience. To help your organization reach your marketing goals, it is essential to understand how your medical practice website works. But where to start?

There is so much potential data it’s difficult to know what to track, and what your benchmarks should even be. Today, medical practice website management is more about easy to understand content and user-friendly navigation.

Without diving into your analytics, it’s impossible to tell if your website — or websites — are performing as they should for the results you want.  To make it simple, here are the top 10 metrics you should track for your medical practice website to ensure it’s working towards your organization’s goals:

  1. Unique Visitors:  If you build it, they will come — unless it’s a website, in which case if you build it, they might come, if they can find it. This metric measures how many unique visitors reach your site each month, and how they got there. Was it a referral? A Google search? Social media? Your analytics will let you know. With this information, you can plan more optimal ways of attracting visitors, stop advertisements that aren’t attracting anyone, and see if you need to get more exposure. You’ll also see trends, which might show whether specific times of the month are more popular than others, and give you tools to help keep visits steady.
  2. Overall Sessions: How long do people stay on your site once they’re there? There’s no “best” answer for this metric, and you must understand what you want users doing on your site before looking at the numbers. If you want them to interact with the content — reading, watching, etc. — then you’ll be looking for long session times. If you want people to just find out enough to make a booking, you’ll be seeing shorter session times. Set your expectations for this metric realistically.
  3. Bounce Rate:  Are people’s attention being grabbed by your content, or are they trying to get away from it as fast as possible? This metric lets you know whether your visitors linger on a page and dive deeper within other pages — or leave your site quickly by whatever means (clicking back, closing the window, entering a new URL). A high bounce rate is usually a good reason to re-assess your current content strategy and layout. It might be that the content is dull, irrelevant — or the site itself is unpleasant to look at, difficult to navigate, etc.
  4. Average Page Views Per Session:  This metric gives you an insight into a user’s visit and their level of engagement. Like session times, you need to look at this data with your goals in mind. The average page views might be 2, for example, but those pages might be the landing page and the “contact us” page. If you want people to interact with the site, you’ll want to see higher average page views if you just want them to use the site to contact you.
  5. Average Time on Page:  This metric is useful for checking how engaging your content is. If you have a 6 minute video, but users are leaving after 2 minutes, your video isn’t working. Same with blog content; if you’ve got a 2,000 word article but people are leaving after five minutes, there’s a good chance they haven’t read it all.
  6. Top Landing Pages:  Your medical practice website likely uses multiple landing pages for different campaigns; this metric allows you to monitor landing page campaigns in real time. Which of your landing pages are the most popular entrance pages for your site? How well do specific landing pages perform, at least compared to other pages? By tracking trends over time, you can adapt your campaigns to be as effective as possible by mimicking your popular page strategies.
  7. Click Through Rate:  Click through rate (CTR) isn’t a useful metric for every page; pages that don’t have a measurable form or button to click on, such as a data form, won’t give much information. But it can be useful to see which pages, or types of pages, offer the most meaningful interaction on your site. You can back into CTR by calculating the opposite of Bounce Rate, and you’ll be able to see things such as whether your provider directories are leading to people reading about your staff, or if your Children’s Services landing page needs a content refresh with a better linking strategy.
  8. Onsite Search Queries:  This is obviously only going to be useful if your website has its own search bar. This metric tracks the number of times users click your website’s search button, and can give you an idea of whether people can easily find the content they need. Generally, a high usage number means your website isn’t as easy to navigate as users would like, and low usage means people are able to find what they’re looking for organically by just using the website.
  9. Top Exit Pages:  This lets you see what the last page someone visited was before they left your site. There are some pages you obviously want to see here — contact forms, downloads, etc. But if you see people are halfway through reading content when they disappear, it could mean you need a content overhaul. If you notice common trends — or even, no common trends — it could also indicate that the site itself is just too difficult to navigate, and they’re giving up.
  10. Conversions:  Everyone needs conversions, whether it’s a hospital or a mechanic or a grocer. Conversions measures passive visitors turn into identified leads or consumers who “purchase” (schedule). This is arguably the truest measure of your site’s success, as it should be the main goal of the website. Conversions can measure many things; visitors to leads, email sign-up conversions, landing page conversions or leads to customer conversions. Whatever it is, making conversions is crucial to both revenue and bringing in consumers. With Google Analytics, all you need is a defined goal and a special URL that reveals the source of the click.

Tracking these metrics can and will provide critical information about the effectiveness of your organization’s website and how your audience engages and interacts with your content. Tracking and responding to data when necessary is the benchmark for determining the success of your medical practice website.

 

Do you need more patients in your Medical Practice? 

 

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How To Use LinkedIn For Business Growth Research https://krohn.media/how-to-use-linkedin-for-business-growth-research/#utm_source=rss&utm_medium=rss Thu, 07 Feb 2019 22:39:50 +0000 https://krohn.media/?p=1338 Written By:  Susan Gilbert   http://susangilbert.com/ You can learn more about your business’s target market for free right inside your LinkedIn account. This social network is at the top when it comes to new connections, career search, and building sales. According to LinkedIn, 80 percent of social media leads come from the network alone, which makes it a […]

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Written By: 

Susan Gilbert

You can learn more about your business’s target market for free right inside your LinkedIn account. This social network is at the top when it comes to new connections, career search, and building sales.

According to LinkedIn, 80 percent of social media leads come from the network alone, which makes it a prime platform for lead generation. The company reports that there are currently over 500 million active members with 61 million senior-level influencers and 40 million decision makers.

The bottom line is your business needs to be active and engaged here in order to attract more opportunities, leads and sales.

With the right networking strategy, you can learn more about your niche by connecting with people who are influencers in your industry, through personal recommendations, and by joining professional groups where you can contribute valuable insights.

Connecting with the right people on LinkedIn is a most effective by carefully selecting requests that have a similar goal in mind. These connections will help build your business branding as well as provide information on your competition.

Here are a few ways you can maximize your efforts and learn more about your target market:

1 – Be Specific

LinkedIn allows you to search through your current contacts as well as those in your field of interest. But it’s important to be specific when gaining insights here.

First connect with those who:

  • Are in related to your industry
  • Have the same professional interests
  • Are following you online on other platforms
  • Have influencer status (including micro-influencer)
  • Are active and engaged on LinkedIn

For those you do not know yet outside of your current network try these methods:

  • Write a personalized InMail introducing yourself and showing interest in what they have to offer
  • Follow their posts and leave helpful comments
  • Join and engage in groups that they are involved in
  • Connect with them from a recommendation from a trusted colleague

Tip: You can invite people to become first level contacts by accessing the “People You May Know” feature on LinkedIn.

2 – Advanced Search

Use LinkedIn’s expanded queries to set up specific criteria. This includes people, jobs, content, companies, groups, and schools. Narrow your results down according to your existing network or 2nd and 3rd connections.

Another great way to find leaders in your industry is to take a look at the content they are posting. Doing that, you can find topics that are relevant to your niche as well as information on each person making a post.

3 –  LinkedIn as an Opportunity Finder

While many use the platform as a virtual job fair, you can also find new clients for your business. This is especially useful to those who do not have an email list built up yet.

See what your competitors are looking for in a candidate – and what potential clients are seeking for your target market.

Find out which influencers these companies are following and connect with them as well if they match your industry and are closely linked with your current connections.

4 – Niche Specific Groups

LinkedIn groups provide a unique way for you to become known and trusted while opening the doors for more connections.

Instead of selling, use groups to:

  • Provide and receive helpful feedback
  • Ask and answer questions
  • Share valuable content and tips
  • Share a new video from your YouTube channel, etc.

LinkedIn’s groups are also one of the best ways to conduct business research for your market.

Once you join you can find out:

  • Areas of the common interest that its members are having trouble with
  • Gaps in available resources and products not being fulfilled by other companies
  • Resources or products that are trending
  • Consumer feedback
  • New ideas that you can add to your toolbox and content
  • What your community’s needs and desires are
  • Industry or niche influencers

Any groups that you join will show up directly in your news feed so that you can keep up on the latest without always needing to go directly to this section.

In order to be more effective, it’s import to interact daily. I recommend a maximum of joining three groups when getting started. Be sure that the groups are not too large and that the other members are also active and engaged instead of just randomly posting information.

Using these steps will help you improve your research and enable you to find the right people to connect with. Valuable participation builds more trust for your brand and shows you are a good resource to learn from.

LinkedIn is always on the move with new updates coming in almost monthly.  With the ongoing algorithm changes on social media, this is still one of the best resources to gather insights and information on your industry and potential customers.

 

http://susangilbert.com/?utm_source=rss&utm_medium=rss 

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Do You Need More Patients In Your Medical Practice? https://krohn.media/need-new-patients-medical-practice/#utm_source=rss&utm_medium=rss Thu, 31 Jan 2019 02:00:54 +0000 https://krohn.media/?p=1330 DISCOVER HOW To get predictable CLIENTS INTO YOUR PRACTICE Get A Real Return-on-Investment With Your Marketing… And Bring In New Patients Daily! Haven’t got the time to focus on marketing or maybe you haven’t had much success via online means as of yet?  Krohn Media has a solution that may interest you. With our […]

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DISCOVER HOW To get predictable CLIENTS INTO YOUR PRACTICE

Get A Real Return-on-Investment

With Your Marketing…

And Bring In

New Patients Daily!

Haven’t got the time to focus on marketing or maybe you haven’t had much success via online means as of yet? 

Krohn Media has a solution that may interest you.

With our collective background of 31 years in the medical industry, Krohn Media specializes in driving customers, leads, and traffic to businesses within the healthcare industry, including vascular & heart consultants, cardiologists, practices, and other specialized niche fields that need more patients.  

Our main goal is making sure that new leads and customers are delivered to your practice daily.  We understand you need more patients in your practice.

Over the past 10 years, by being in the trenches for the businesses we have worked with, Krohn Media has developed a “secret sauce” that is now personalized to all of our clients and their business marketing plans. This “secret sauce” dramatically increases the number of new patients that are driven to your practice, who require your services.

Here are the some of things we can offer your Business:

Get real-time TRACKABLE R.O.I.:

We are a Lead Generation Agency that believes our customers need to see where their money is going to ensure a proper Return-On-Investment (R.O.I.). We do this by tracking many features that are important for the bigger picture. These trackable data points include phone calls received, site tracking, ad tracking, blog post tracking and much more. By doing this, it allows you and your business to know exactly where your money is being spent (as well as what works… and what needs tweaking).

Social Media Marketing That Works:

We can help you manage your social profiles and online presence to ensure you effectively engage with your audience and get the maximum value from social media. Krohn Media also works on campaign creation, as well as content creation, so you don’t have to. Our team is here to drive more leads to your business via your online social media world. Whether new or established accounts, we have you covered. Our preferred networks are Facebook, LinkedIn, YouTube, Twitter, Instagram, and Blogging.

Now You Can Geo-Locate your Ideal Customer:

We will find your ideal customers by geo-locating YOUR demographic in any zip-code or location within the country, and then drive those same local customers predictably to your Business.

Trackable Geo-Located Phone Calls:

With this powerful feature, you can now track exactly where every single new client connected with you (whether from social media, blog, emailer, Facebook, etc). We also collect their name and how long they were on the call. Imagine what this one feature would do for your business return-on-investment?

Weekly Reports and Check-ins:

Without tracking, you can’t measure success. This is why each Monday, Krohn Media sends out a personalized report to our clients, detailing all the important updates and results from the past week. This allows your Company to see progress, and more importantly, see what is working. These reports include many factors, all based on the need of the client.

Effective Pay-Per-Click Advertising:

After using our Onboarding document, our team will build your ads that fit the ideal demographic and geo-targeting of your clientele to ensure top results, and run the ads on the appropriate platforms. We also develop audiences that react best to your content. Ourcopywriters are amazing at creating ads that drive attention, and moreimportantly, click through to an action that is desired, such as a phone call for an appointment, or more details on a specialized treatment.

Retargeting People Who Viewed Your Content:

Ethically follow your potential new clients using retargeting campaigns that allow you to put your content and ads in front of people who have seen your content and are warmer prospects now (whether it was a blog, an ad, a website page, emailer and so much more!)

Email Marketing That Drives Even More Results:

Email marketing is not Dead! In fact, it’s still super-effective and often gets overlooked. With the team at Krohn Media, we can set up effective Email Marketing in order to keep in touch with your prospects and customers. Our email marketing services range from creating individual broadcasts to large email sequences that tell a story (in order to convert into a client). The end result is a solid R.O.I. because you need more patients.

Above is a list of select services offered by Krohn Media. We also offer various package levels to let your business get the most exposure.

**** Contact us for a custom quote today: (682) 593-3430 or contact us here ***

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SEC Annual Report Focuses On ICO’s https://krohn.media/icos-sec-annual-report/#utm_source=rss&utm_medium=rss Fri, 14 Dec 2018 14:00:03 +0000 https://krohn.media/?p=1263 The crypto markets have been shaky ever since the IRS and SEC announced that they were going to investigate the markets and introduce regulatory controls. The decision by the SEC in particular to treat new ICOs as securities shook confidence and reduced the number of new projects planned for the year.  The SEC annual report […]

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The crypto markets have been shaky ever since the IRS and SEC announced that they were going to investigate the markets and introduce regulatory controls. The decision by the SEC in particular to treat new ICOs as securities shook confidence and reduced the number of new projects planned for the year.  The SEC annual report put ICOs right in the crosshairs.

Regulations

Cryptocurrency ICOs are considered an effective way to raise finances. Investors in crypto are usually aware of the risks and products offered by new FinTech companies. However, the SEC annual report ruled that ICOs must be held liable to the same degree as any other company trying to raise funds for investment.

ICOs have been put on notice to file the same regulatory forms as companies who register as publicly traded companies. Dozens of ICOs were forced to return their security funding to investors, thus completely defeating the purpose of crowdfunding. Thus the SEC annual report has had a major impact on the future of ICOs.

Experts believe that the SEC is now looking at virtual exchanges more than individual crypto platforms. The evidence suggests that they are enforcing stricter policies across the spectrum.  According to the SEC annual report, this is the case indeed.

SEC Annual Report

The most recent SEC annual report reveals that cryptocurrency projects and ICOs have become the focus of the SEC’s regulatory enforcement this year. The SEC policies have been driven by five principles;

  • A focus on protecting the Main Street investors
  • A focus on individual business accountability
  • Keeping up with changing technology
  • Enforcing policies that effectively improve enforcement goals
  • Assessing methods of resource allocation

ICOs are mentioned more than 25 times in the 2018 SEC annual report. The commission revealed that they were  investigating more than a dozen ICOs as of September.  Many of those investigations are still underway.

A number of  ICOs were served with more severe complaints due to suspected fraudulent activities. Most notable among them is an ICO by AriseBank that claimed to be world’s first decentralized bank. The SEC annual report claims that investors were being duped with fraudulent claims that $21 million USD had been raised.

Another project named “Tokenlot” claimed to be an ICO superstore.  They were selling cryptocurrencies as an unregistered broker.

The SEC annual report also noted a recent case against 1Broker, an international securities dealer.  They allegedly violated federal securities laws by offering security-based swaps funded with Bitcoin.

In total, the SEC brought forward 20 enforcement actions related to ICOs and cryptocurrencies.  Individuals were charged  in more than 70 percent of the cases. Among those charged were business CEOs, accountants, auditors, technical experts and CFOs.

High Risk Investments

The SEC has made it mandatory for all crypto projects to stipulate that ICO’s represent risky investment vehicles. The recent crackdown on cryptocurrency is considered by some as excessive overreach by the Federal regulatory authority.

The SEC maintains that it wants to create a balance between curbing fraudulent ICOs and allowing growth of innovative and legitimate capital formation projects.

The SEC annual report also warned that investing in a project that has no history of performance, no viable product and no revenue stream should be approached cautiously by investors. The authorities have also discovered that some projects who claim to be using ‘blockchain technology’ are actually outright frauds. They are simply using amateur programs to try to give the appearance of being  an emerging technology.

One ICO project claimed to offer a 13-fold profit to investors in less than a month. The SEC annual report calls out several similar cases where developers and promoters were either grossly exaggerating figures or outright lying to investors.

The controversy of ICOs and cryptocurrency related projects are referenced in section ‘Policing Cyber-Related Misconduct’, subsection ‘ICOs and Digital Assets’.

Effects on the ICO Industry

Many experts believe that a more regulated crypto industry will stifle growth.  However, in the long term, the industry and investors will benefit in a major way.  It’s called credibility and professional ethics.

No one will deny that there aren’t scams and fraudulent ICOs in the market. It can be argued that the number of scams to legitimate projects is overstated by the media,  however the number is not zero and we all should welcome a measure of regulation to protect investors.

We should not deny that the ease of starting an ICO and investing in projects was one of the major attractions of the industry. With more regulations, we will see more control and red tape, increasing the cost of starting a legitimate blockchain platform.

The only businesses that will want to take the risks are those who have a tested product that has a good chance at success in the markets.

The number of projects testing new technologies may decrease thus suppressing the speed of innovation in cryptocurrency.  We more than likely will see fewer new projects in the years ahead.

In the end, the balance will make the entire industry better and more trusted.

 

Contact Us For ICO/Crypto Advisor, Influencer or Digital Marketing

 

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