Content Marketing Strategy
As a marketing expert, the following statement will not come as a surprise: The last decade has seen a dramatic shift in marketing. Print ads continue to fall in effectiveness, as advertising revenue in newspapers is now at a fraction of its high point in the early 2000s.
Digital banner ads do not fare much better, particularly considering the growing consumer resentment evident in the recent ad blocker craze. Even traditional PR, so dependent on print media, has seen a rapid decline.
We have seen the emergence of a marketing philosophy: content marketing. Content marketing can be used with or without content writing services.
When used correctly, it helps provide value to a target audience while also marketing services in a more helpful, and subtle, way.
Marketing experts are likely familiar with the concept, so we won’t bore you with a definition or explanation. If you’re not familiar, here’s a great introduction to content marketing.
As consumers are becoming more critical of traditional advertising methods, adding value to marketing outreach can be the difference in helping our clients succeed.
That content can help you in a variety of ways, from social media marketing to newsletters and even sales calls.
By providing content strategy and creation services , we ensure a recurring revenue stream. we help our clients market their products better, and you create a business model that is sustainable and profitable.